The house standard. How we look, speak, and set the table.
Three marks, one family. The tile is our signature, the wordmark our voice, the seal our blessing. Give each of them room; never crowd, stretch, or recolor them outside the house palette.
Primary mark. Gallery blue backing, double brass keyline, italic brass monogram. Use on covers, avatars, favicons, and wherever a single gesture must carry the brand.
Fraunces, light weight, with the second word always in italic brass. Never set it in all caps; it is a name, not an acronym.
聚, to gather. A clay red chop used sparingly: closing a page, signing a card, sealing a box. One per composition, slightly rotated, as if pressed by hand.
Drawn from Nha's studio: paper, ink, and metals. Gallery Blue leads; Brass answers. Everything else supports quietly.
Fraunces, in the suit's ink. Readable across the table without leaning.
Every face carries Nha's brushwork, engraved and hand-inked. One bird per set gets the brass beak stroke.
A lowercase italic g signs each suit face, the way an artist signs a corner.
Deep blue with a brass keyline and monogram. The first thing guests see in the wall.
Short sentences. Warm, concrete words. We say table, friends, hands, ink. We never say synergy, elevate your experience, or unlock.
We never apologize for limited runs. A few hundred sets is not scarcity marketing; it is how quality survives.
Nha's name appears wherever her work does. We write about paintings becoming tiles, never about products or SKUs.
No em dashes. No exclamation marks in a row. No AI gloss words like seamless, curated, or crafted with love. If a sentence could sit on any brand's site, it is not ours yet.